sonoco: the elements
DURATION
October 2021 - April 2022
SKILLS
Art Direction
On-Site Production
Content Creation
Campaign Development
AGENCY
EP+Co
OVERVIEW
When you go grocery shopping, you never think about the journey your pretzels take to get to the shelves. But Sonoco only thinks about that journey. That’s why they briefed us on a brand anthem that showcases to their clients how every little detail matters to Sonoco when getting their goods from production to the shelves.
Sonoco is the leading manufacturer of consumer, industrial, healthcare, and protective packaging. When you walk into the supermarket, chances are you’re putting a Sonoco container into your shopping cart.
With such a strong presence in consumers’ daily lives, the Sonoco Rigid Paper Packaging team came to us to help them deliver a very meaningful message.
:60s Spot
“At Sonoco, we treat every product as if it was delivered by hand. Because our products are designed to do one thing, protect yours.”
Throughout creative development, we held the weight of Sonoco's impact with care and intention to deliver a powerful message to connect with their consumer audience.
So how do we show people that hand-held commitment to ensuring safe delivery? By literally showing them.
:30s Spot
:15s Spot
After production, we created an informative print ad placed within industry magazines to further spread Sonoco's story.
THE TEAM
Creative Director: Nate Osbourne
Art Director: Hannah Sarakin
Copywriter: Taylor Day
Director: RG Lacandola
© 2024 hannah grace sarakin
